In this scenario, Sally is involved in "environmental scanning."
Environmental scanning is a procedure that deliberately reviews and translates applicable information to recognize external chances and dangers. An association assembles data about the external world, its rivals and itself. The organization should then react to the data accumulated by changing its systems and plans when the need emerges.
The environmental scanning process encompasses a few stages. The initial step is for a business to assemble data about the world in which it works, including data about the economy, government, laws and statistic factors, for example, populace size and dispersion.