Question

Which of the following example best represents a behavioral segmentation characteristic?

A. Identifying our users as regular , heavy, or super heavy users.

B. Locating our products in stores located in urban areas

C. Targeting teenagers who have jobs because they have money to spend.

D. Marketing to customers who enjoy outdoor activities.

Answer 1

Hi,

I would say A. To identify and classify your users in different groups. This can be recognised as BSC.

Hope this helps.
r3t40