Question

When peter metcalf describes black diamond's manufacturing facility in china as a "greenfield project, he means that . of all market entry strategies, this one carries the risk. the customers for mountain sports equipment mostly have high disposable incomes. however, imagine that peter, thomas, and wim want to market some products to the bottom of the pyramid in mountainous countries like nepal and bhutan. what advice would you give them? check all that apply?

Answer 1

The answers are as follows:
1. When Peter Metcalf describes black diamond manufacturing facility in China as 'greenfield project', he means that BLACK DIAMOND BUILT THE PLANT AND OWNS IT COMPLETELY. Of all market entry strategies, this one carries the HIGHEST risk.
A greenfield project refers to a new facility or industrial plant that is built in a location where no such facility exist before. This means that such companies are usually the first of its kind in that environment. Such investment usually involves huge amount of money and other resources as the company has to build from scratch up. This type of market entry is considered to be very risky because it involves a lot of money and all this could be lost if things don't work out as planned.

2. The following advice should be given to Peter, Thomas and Wim:
I. Recruit local people to work as sale people and distributors.
II. Research what people with annual income of less than US $1,500 really need.
III. Assign Research and Development the project of developing gears that meet the basic needs for warmth and dryness but can be manufactured inexpensively.
Since these three people intend manufacturing for people of lower income in the society, they have to take the above listed steps in order to reduce the amount of money spent during the production process and distribution period so that they will be able to make profits from the venture.