Question

List and describe the three elements of media literacy

Answer 1

Media literacy consists of understanding media constructions of reality, applying critical thinking to media content, and possessing cultural competence to interpret media messages within the context of diverse cultures.

Step-by-step explanation:

The concept of media literacy encompasses the ability to create, understand, and critically evaluate various types of media. The three elements of media literacy are:

1. Understanding and Analyzing Media Constructions of Reality - This involves recognizing that media products are constructed and that they carry messages and values often influenced by sociopolitical contexts. It includes analyzing media through various sociological perspectives and understanding how media shapes public perception.
2. Critical Thinking - Media literacy requires applying critical thinking skills to assess and question the content, purposes, and viewpoints of media messages. This involves distinguishing between different media formats, such as basic media and mass media, and evaluating the effects of media on society, which includes aspects like technophilia and the social homogenization and fragmentation that occur through technology and media.
3. Cultural Competence - Understanding the role that culture plays in media is crucial. This element involves recognizing the importance of cultural diversity and cosmopolitanism in the creation and reception of media messages. It encourages individuals to consider how media might perpetuate cultural stereotypes or facilitate cultural exchange.

Overall, being media literate means having the skills to navigate the complex media landscape, to discern information critically, and to engage with media in an informed and responsible manner.

Answer 2

The first stage is simply becoming aware of the importance of managing one's media "diet"--- that is, making choices and reducing the time spent with television, videos, electronic games, films and various print media forms.

The second stage is learning specific skills of critical viewing--- learning to analyze and question what is in the frame, how it is constructed and what may have been left out. Skills of critical viewing are best learned through inquiry-based classes or interactive group activities, as well as from creating and producing one's own media messages.
The third stage goes behind the frame to explore deeper issues. Who produces the media we experience and for what purpose? Who profits? Who loses? And who decides? This stage of social, political and economic analysis looks at how everyone in society makes meaning from our media experiences, and how the mass media drive our global consumer economy. This inquiry can sometimes set the stage for various media advocacy efforts to challenge or redress public policies or corporate practices.