Question

Someone browsing the internet sees an adwords display ad for laptop computers on a display network site, but doesn't click on it. two weeks later, she's interested in buying a laptop and decides to visit the site from the ad. she finds the site by doing a google search, goes directly to it, and buys a laptop. in this scenario, view–through conversions would be valuable for the advertiser because it could:

Answer 1

Implementing view-through conversions would be valuable for the advertiser because it could measure the number of conversions that are associated with ad impressions. View-through conversions would also be valuable as it would show the number of customers that sees an image or rich media advert, and then complete the conversion on your site.