Question

Three decades ago, travelers who were looking for a place to rest for the night looked for the large, multi-colored Holiday Inn signs. Eventually, the signs started looking dated and seemed to remind people of early times even though the motel chain knew travelers wanted to stay in modern rooms with all the latest amenities. Because the signs were sending the wrong message, Holiday Inn used physical evidence strategy to create more modern signage. During which step of the physical evidence strategy would this change have occurred?

Answer 1

The updating and modernizing of physical evidence

Step-by-step explanation:

This is because the travelers that passed through those sings knew that they had been there for a long time and that meant that the hotels may not be as updated as the new one that had been appearing recently.

Holiday Inn is in the updating and modernizing of physical evidence phase because they are giving their image a new, refreshing look so people know that the hotels they always knew and loved, has been prepating for receiving them again.