Question

Advertisements of Brita LED Lightings are in the form of comparative advertising to emphasize the benefits of using LEDs over CFLs. The ads emphasize that Brita's LEDs cost less than CFLs or other brands' LEDs, last longer, consume lesser energy, and need to be replaced fewer times than CFLs. In this case, which of the following advertising appeals is used in these ads?

A) ​Admiration
B) ​Profit
C) ​Vanity and egotism
D) ​Health

Answer 1

The correct answer is (b)

Step-by-step explanation:

Brita LED Lighting is using profit advertising appeals to attract customers. Advertising appeals are of various types which are used to improve overall sales and revenues. A profit advertising appeal is used to emphasise on overall cost reduction by using their brand. Brita LED advertising campaign compares the costs of different brands and depicted that their brand will increase individual profits by decreasing daily operational cost.