For salespeople, Cold calls provide a major contact point with customers in the follow-up stage of the selling process, and an opportunity to build and improve relationships.
Option B
Explanation:
Cold calling is a request by prospective customers for industry who have not had any significant contact with the telephone seller. It is an effort to persuade potentials to buy the product or service of the seller.
Cold telemarketing is widely used, and only the best specialist can reach 2 percent efficiency. People tend to hate cold calls; the Senate has passed legislation that makes it tougher for huge-scale cold calls.
Brokers use cold calls in the financial sector to get new customers. Take the film "Boiler Room" where a room of traders, crowded into small cubicles, ask for names from document lists in the expectation of getting them into unknown stocks.
Cold calling in a game of numbers is clearly depicted in the film. Brokers are rejected much more than accept.