Question

Karl and his wife are considering putting a built-in pool in their backyard. They were discussing who they could get to do it for them, and they realized they knew of five pool contractors in their city. These five pool contractors that they thought of as potential contractors for them represent their _____.

Answer 1

awareness set

Step-by-step explanation:

The awareness set refers to the total number of brands of which a consumer is aware, the awareness set is a subset of the total brands that exist. (or people who can offer their services).

In this example Karl and his wife need a built-in-pool in their backyard. They know five pool contractors, these contractors are a subset of the total contractors available in town. Therefore, they represent their awareness set.