Question

Senior executives at NEC were unwilling to listen to younger scientists who said that LCD technology would appeal to customers who wanted computer monitors with high resolution and a smaller desktop footprint. According to Lewin's theory of change, this scenario depicts problems at the ________ stage of the change process.

Answer 1

The correct word for the blank space is: unfreezing stage.

Step-by-step explanation:

German psychologist and philosopher Kurt Lewin (1890-1947) proposed the organization theory of change in which a firm went through three stages in the process of changing its operation's method: unfreezing, change, and refreeze. The unfreezing is the first step of the model in which employees may be reluctant to change but it is the job of the high executives to promote the need for modification by exposing the failures of the firm's old method of work.