Question

The manager of a retail furniture store desires to increase the number of prestige sales of pieces handcrafted from natural materials. Which strategy should the manager use to meet this sales objective?​a- ​place the pieces near the main entrance for customers to see firstb-​ place a sign on the door advertising environmentally friendly furniture for salec-​ identify an area near the cash registers where the pieces are displayedd- stage an area on the floor in each room highlighting the pieces and their usese- provide customers with a marketing piece explaining the materials used to make the items

Answer 1

​stage an area on the floor in each room highlighting the pieces and their uses

Step-by-step explanation:

The furniture described in the question can be classified as shopping goods since they are handcrafted from natural materials and they are expensive. The best way to sell shopping goods is to place them in a spot where you can highlight their characteristics and uses.

Shopping goods usually require more thought and planning from the buyer before the sale is completed. They tend to be expensive and durable. Common examples of shopping goods are furniture and TVs.