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The principle of minimum differentiation is the tendency for competitors to make themselves​ _____ to appeal to the maximum number of​ _____.

User Rummykhan
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Answer:

a. identical, b. clients or customers

Step-by-step explanation:

It is a known fact that in almost every business environment there are competitors.

The principle holds that firms competitors make themselves identical by clustering in one physical location eg a market.

To appeal to the maximum number of clients, it was observed that consumers often prefer the nearest of two options when making purchases. Meaning the maximum concentration of clients would usually be where clusters of identical firms are located, because the clients fill they have more options available since the firms are not distant apart.

User Sandy Patel
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