Question

Zenovo Inc. is an electronics company based in the country of Linx. Zenovo has manufacturing facilities in four other countries where labor costs are low. It also has its research centers in three other countries, because these countries offer best-of-class capabilities. However, Zenovo does not offer much product differentiation because of which price is the main competitive weapon. In this scenario, Zenovo Inc. most likely implements a __________ strategy.

a-global matrix
b-global-standardization
c-multidomestic
c-transnational

Answer 1

B

Step-by-step explanation:

Global Standardization

Global standardization in marketing is a standardized marketing approach that can be used internationally. This type of marketing strategy first of all is constant, uniform and conforms to work across different cultures and countries to promote a product.

Developing a global marketing strategy is a key concern for multinational companies.

One good example to this type of marketing strategy is Coca-Cola The company uses relatively standard brands, formulations, packaging, positioning and distribution in its global markets

Answer 2

Answer: global standardization.

Explanation: this is a strategy that is used across countries. It is a strategy that adopts to the various culture, demography, race, etc of the particular country that it is located. Different countries and different strategies adopted to suit it but in all, same brand. Works like a chameleon. Or should we say 'business chameleon'