Question

The marketing team at Classic Creatives emphasizes marketing the goods that will earn the company a profit. This focus on profit orientation shows that Classic Creatives has not yet adopted the marketing concept that emphasizes a customer orientation rather than a profit orientation.

a.True
b.False

Answer 1

Classic Creatives' profit-oriented approach suggests they have not adopted a customer-oriented marketing concept, differing from the market-oriented economic ideals where customer satisfaction and efficient production are essential.

Step-by-step explanation:

The focus of Classic Creatives on marketing goods that will earn the company a profit does indeed indicate that the company has not yet fully embraced the marketing concept that emphasizes customer orientation. The true marketing concept involves focusing on customer needs and satisfaction rather than primarily on profit generation. In a market-oriented economy, companies are believed to be in a better position to decide the actions necessary to attract more customers or produce more efficiently, which includes balancing profit orientation with customer satisfaction.

Answer 2

The correct answer is the option A: True.

Step-by-step explanation:

To begin with, a common mistake made in the companies that are not well managed, is that those organizations focuses in the profit orientation and also most of the time those companies have marketing myopia, a concept that explains that they focuses on the product and not on the client and their needs. Therefore that it is understandable that Classic Creatives has not yet adopted a customer orientation, that focuses on satisfying the twenty percent of the customers that give the company the eighty percent of the profits, according to the 80/20 rule of the Pareto Principle.