Question

A competitive advantage exists when a:a) firm matches a core competency to opportunities it has discovered in the marketplaceb) firm does marketing better than its competitorsc) combination of circumstances and timing allow a firm to reach an attractive target marketplaced) firm observes a fit between the key requirements of a market and its own capabilitiese) firm has a strong marketing plan

Answer 1

Answer: The correct answer is "a) firm matches a core competency to opportunities it has discovered in the marketplace".

Explanation: A competitive advantage exists when: firm matches a core competency to opportunities it has discovered in the marketplace.

A competitive advantage is any characteristic of a company, country or person that differentiates it from others by placing it in a superior relative position to compete. That is, any attribute that makes it more competitive than the others.