Question

Ellen is a manager who helps develop sales promotions, targets customers for upselling, and searches for potential new customers. Which of the following budgets would Ellen most likely help develop? A : cash budget B : sales budget C : manufacturing overhead budget D : selling and administrative expense budget

Answer 1

Letter B is correct. Sales budget.

Step-by-step explanation:

The sales budget is characterized by a company's sales expectations for a given budget period.

Organizations typically present the sales budget in monthly or quarterly format, with relevant information coming from a variety of sources. The calculation is made according to the number of units sold in the first line, the expected average price in the second line and the total sales in the third line. It is important to remember that when there are marketing promotions there may be a unit price adjustment that must be specified in the sales budget.

So a well-crafted sales budget ensures the quality of offering the right price on the right product and quantity at the right time and place. For this is one of the essential steps for control and success of an organization, as it relates to the marketability of purchasing consumer goods and services.