Answer:
Reactive firm
Explanation:
The reactive firm is the business strategy that is used when to give a response to the unanticipated event that occurs after it. The reactive strategy used when no one business could be proactive all the time. Then reactive firm being used in the business.
The reactive firm will help the proactive strategy to be used in the form of a reactive firm. For instance, when an organization responds to the complaint of a customer called a reactive strategy. Thus in a pizza company, there would be a note written to encourage a customer to get free pizza if not satisfied with the service.