Question

A publisher of photography books finds that it is cost-effective to print 10,000 or more at a time. But abookstore orders only a few copies of each book since its customers want to select from a wide variety.This example shows:a. why discrepancies of quality occurb. why both discrepancies of quantity and assortment occurc. neither discrepancies of assortment or quantityd. why discrepancies of assortment occure. multichannel distribution

Answer 1

B) why both discrepancies of quantity and assortment occur

Step-by-step explanation:

The assortment and quantity of products that the publisher's customers want sometimes may be very different than the assortment and quantity that the companies would be willing to produce in order to lower its costs and increase its profits.

For example, the publisher would save money if it could print 10,000 books, but its clients only buy a few books at a time.