Question

Due to massive customer heterogeneity, Professor Fader would say there’s more opportunity to "move the needle" via ___________ than ___________.

1. Retention; development
2. Acquisition; development
3. Development; acquisition
4. Retention; acquisition

Answer 1

The correct answer is 2 that is Acquisition and development

Step-by-step explanation:

Customer heterogeneity means that the customers want diversity. So, because of these, the professor suggest there are more opportunity in the acquisition instead of development.

Acquisition is described as when one company purchases or acquire the another company shares in order to gain the control on the another company. Whereas development is the procedure for establishing the positive change, growth and progress.

So, acquisition is better than the development.