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A recent survey revealed that more than nine out of ten people prefer a watch made by firms in Switzerland to one made in India or U.S.A or any other country. This is an example of _____.a. benchmarking.
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A recent survey revealed that more than nine out of ten people prefer a watch made by firms in Switzerland to one made in India or U.S.A or any other country. This is an example of _____.a. benchmarking.b. the country-of-origin effect.c. the liability of foreignness.d. agglomeration

User CmdrMoozy
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Answer:

The correct answer is (B)

Step-by-step explanation:

In this case country of origin effect has made people to prefer a watch made in Switzerland. Country of origin effect, , is a mental impact depicting how people frames of mind, recognition and obtaining choices affected by different country products. For example, customers prefer Italian pizza over others, that is a country of origin effect

User Ankit Sinha
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