Question

Assume that you work for a company that produces different types of flavored salty snacks for many different target markets (for example, flavored potato chips or flavored sunflower seeds). One part of your job is to explore regularly what flavors your potential customers might like. Taste preferences constantly change, and you may not always be aware of all the flavors people crave. With the above research objective in mind, which type of research would you most likely conduct on a regular basis?

a)Field experiments
b)Depth interviews
c)Focus groups
d)Laboratory experiments
e)Survey research

Answer 1

Answer: Focus group

Explanation: In simple words, it refers to a group that is formed by the organisation with the objective of making them discuss so they can gather the ideas regarding the manner of operations that are to performed for a specific project.

In the given case, the company wants to ascertain a factor that keeps on changing constantly. Hence they need to form a focus group that can generate ideas and can see things through various different perspectives.

Hence the correct option is C.