Question

A strategic manager at an organization invests a significant amount of time and resources into a strategy that top management is unwilling to accept its failure. Believing that it has too much invested to quit, a strategic manager might continue to throw "good money after bad." This strategy to avoid is referred to as ________.

Answer 1

Answer:Sunk cost

Step-by-step explanation:

An investment in which money has already been and which is irrecoverable. An investor will not consider a sunk cost in present or future investment decision.