Question

Which of the following LEAST describes the concept of brand equity? Select one:

a. Provides information to help assess supply chain optimization
b. Suggests how strong and how well the brand fits with consumers' needs
c. Is based on perceived product quality and loyalty
d. Suggests a high level of awareness and brand associations

Answer 1

The statement states least regarding the brand equity concept is option A

Step-by-step explanation:

Brand equity is the value or value premium which a firm generates or create for the product with a name that is recognizable when compared to the generic equivalent. It is used by companies for creating a brand for their products by making them superior in reliability and quality.

So, the one which state least regarding the same that it provide information for assessing the maximizing of the supply chain.