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PRIZM and Tapestry divide and sort small geographic areas into categories using 60 or more demographic and lifestyle characteristics. These market research tools are examples of __________ segmentation.
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PRIZM and Tapestry divide and sort small geographic areas into categories using 60 or more demographic and lifestyle characteristics. These market research tools are examples of __________ segmentation.

a. loyalty
b. geodemographic
c. psychographic
d. geographic
e. Benefit

User Tomasz Czura
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1 Answer

1 vote

Answer:

b. geodemographic

Step-by-step explanation:

These market research tools are examples of geodemographic segmentation

User Vach
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