20.1k views
5 votes
PRIZM and Tapestry divide and sort small geographic areas into categories using 60 or more demographic and lifestyle characteristics. These market research tools are examples of __________ segmentation.

a. loyalty
b. geodemographic
c. psychographic
d. geographic
e. Benefit

1 Answer

1 vote

Answer:

b. geodemographic

Step-by-step explanation:

These market research tools are examples of geodemographic segmentation

User Vach
by
8.0k points
Welcome to QAmmunity.org, where you can ask questions and receive answers from other members of our community.