If this is a true or false question, the answer is true. Taking an existing business global has many of the same challenges as starting a new business because you have to learn each and every one of the countries' cultures and what they believe is polite and what is offensive. It's very similar to starting a new business, you need to figure out where it should be, how it should look, how you're going to get shipments to there, etc.
Again, if it's a true or false question, the answer would be true.