Question

Munoz Specialty Foods groups its customers by regions in the United​ States, such as​ Midwest, Northeast, and Southwest. For each​ region, Munoz creates a different set of advertisements and promotions. On which of the following segmentation variables does the firm divide its​ market?

Answer 1

The answer is: geographic segmentation

Step-by-step explanation:

Geographic segmentation refers to a marketing strategy that divides the company's market into smaller markets on the basis of geography. Geographic segmentation can be done according to countries, regions, states, counties and cities. Some companies even go a little further and they break the cities into urban and suburban areas.