Question

Patrick is a member of a consumer marketing panel and has been introduced to a company’s new idea for energy drinks. Some of the questions he has been asked are " How often would you buy this product?" and "Which features are of little or no interest to you?" Patrick is most likely participating in the ___ phase of the new-product development process.

Answer 1

The correct answer is concept testing.

Step-by-step explanation:

A proof of concept or PoC is an implementation, often summarized or incomplete, of a method or an idea, carried out with the purpose of verifying that the concept or theory in question is capable of being exploited in a useful way.

PoC is usually considered an important step in the process of creating a truly operational prototype. In computer security, proof of concept is used to explain how zero-day vulnerabilities can be exploited. These are vulnerabilities that their exact functioning is unknown, and therefore PdC is used to try to understand how they can be exploited in a system or equipment.