Question

When General Motors purchases information about quality and customer satisfaction research from J. D. Power and Associates, it is acquiring a form of Multiple Choice a. internal primary data. b. internal secondary data. c. tertiary data. d. syndicated secondary data. e. external primary data.

Answer 1

Answer: (C) Tertiary data

Step-by-step explanation:

According to the question, it basically acquiring the form of tertiary data as the tertiary sources are summarized all the data of the research into the one form and then also synthesize that particular data.

The tertiary data are the combination of both the primary and the secondary sources. The tertiary data is also helpful in the form of search engine as it search the essential data from the content.

The examples of the tertiary data sources are as follows:

• Textbook
• Guidelines
• Encyclopedia
• Manuals