Question

Many customers will drive long distances to purchase Yummy Town doughnuts, even though other doughnuts are available for purchase at nearby locations. For such customers, Yummy Town doughnuts are _______ products

Answer 1

The correct answer is "specialty products".

Step-by-step explanation:

For these customers, Yummy Town donuts are special products. This happens when a customer can choose between two options that will give him the same level of benefit. While option A is closer than option B, the customer chooses option B because he considers it more special than option A, even though he is farther away than option A.

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