Question

Volten Inc. is an apparel store. It has separate sections for casual wear, office wear, and party wear. It offers a broad selection of clothing across various price ranges to accommodate consumers at different income levels. In this way, Volten caters to different socioeconomic groups. Volten targets its market segments using _____ as its base for product positioning.

a. product class
b. application
c. competitor
d. product user

Answer 1

The answer is: D) product user

Step-by-step explanation:

Product user segmentation refers to the marketing practice of dividing potential customers into segments based on the characteristics they might share, for example: shared behavior, workplace, leisure activities, hobbies, etc.

Usually the better you know your customers, the better you can divide them into segments, although one single customer may apply to all of them.