2. Demographics.
3. Demographics, psychographics, geographic location, socioeconomic status, behavior patterns.
4. D) understanding.
2. Demographics are characteristics or qualities of a specific group of people. These characteristics can include age, gender, race, income level, education level, occupation, and more. Demographics help researchers and marketers understand the composition and traits of a particular group.
3. When conducting an audience analysis, several factors should be considered. These factors include:
- Demographics: Understanding the age, gender, race, income level, education level, and other demographic characteristics of the audience can provide valuable insights for tailoring the message or content to meet their needs.
- Psychographics: Examining the interests, attitudes, beliefs, values, and lifestyle choices of the audience helps in understanding their motivations and preferences.
- Geographic location: Considering the geographical location of the audience can be important in determining cultural differences, language preferences, and regional nuances.
- Socioeconomic status: Analyzing the economic status of the audience helps in understanding their purchasing power, consumption patterns, and lifestyle choices.
- Behavior patterns: Observing the behavioral patterns of the audience, such as their online activity, social media usage, and purchasing behavior, can provide insights into their preferences and habits.
4. In the given scenario, the designer failed to address the area of audience analysis known as "understanding." Understanding refers to the designer's awareness of the audience's existing knowledge or familiarity with the information being presented. In this case, the designer included too much essential information that the audience already knows. To avoid this, the designer should have conducted an audience analysis to determine the level of understanding or familiarity the audience has with the content. This would have allowed the designer to adjust the amount and depth of information provided, ensuring that it matches the audience's knowledge level and avoids redundancy.