Question

The salesperson for the Big Apple Sign Corporation was trying to get a hardware storeowner to buy a new kind of advertising tool called floor graphics—an opaque vinyl film that applies directly to the floor, is easy to remove, and can be used to promote in-store specials. Since the storeowner has purchased advertising before—just not this particular kind of advertising—this is an example of a _____ situation.

A) derived rebuyB) straight-rebuyC) derived-demandD) value-addedE) modified rebuy

Answer 1

Letter E is correct

Step-by-step explanation:

The question is an example of modified rebuy, what happens when someone or a company changes the supplier of a purchase that has already been made. This happens for a few reasons, it may occur when the buyer sees in a new purchase higher added value features, or when he wants to include some elements in the previous purchase, such as changing price, product characteristics, suppliers.

Answer 2

The answer is: E) modified rebuy

Step-by-step explanation:

A modified rebuy happens when a company (or an individual consumer) will buy a product or service which it has already purchased in the past. But now the company wants to change either the supplier, the product's specifications or the terms of the sale.

In this case, the store owner had already bought advertising tools before, but not this type.