Question

Tom, an experienced salesperson for road construction equipment, has been hired as the sales representative for Caterpillar Tractor Corporation in the state of Ohio. Tom is aware that his company makes products of high quality but is fairly new in the market. Which of the following objectives for Tom's first sales call on Faulkner Paving, a key prospect, meets the criteria of being realistic?

A. To get an appointment for a second callB. To persuade Faulkner to switch to Caterpillar's equipment next seasonC. To convince Faulkner to buy one of Caterpillar's large bulldozers for a trial runD. To get Faulkner to watch a two-hour videotape that shows the superiority of the construction of Caterpillar's productsE. All of the above

Answer 1

The correct answer is A. To get an appointment for a second call.

Step-by-step explanation:

Making an appointment with a client is not easy, it requires a method and many other attitudes. That is why it is difficult to find a good seller. As much as we are in 3.0 there are certain types of customers (b2b) whose access is the traditional 1.0.

Investigate who the decision maker is, call, make an appointment ... and visit it. The traditional techniques of generating momentum prospects cohabit with the current ones on the network. And here, friends sell digital crepes all a hundred, you have nothing to do. When the deal is face to face, requires listening skills, knowing how to be, synthesizing, pleasing, pressing and… closing. And that is not learned in a yellow airport book. It is learned by doing so and with a little method and resistance to frustration and a good organization.