Question

Roberto, the vice president of marketing, is talking to Francis, a sales manager in a foreign office, about several local situations that Francis's reps are facing in their territory. Roberto tells Francis that he believes there are differences and similarities between home and foreign personnel and practices, and that Francis should use whatever techniques are most effective. Roberto is a(n) ____ manager

Answer 1

Geocentric.

Step-by-step explanation:

A geocentric company views the entire world as a single market and develops standardised marketing mix, projecting a uniform image of the company and its products, for the global market .The business of the geocentric multinational is usually characterised by sufficiently distinctive national markets that the ethnocentric approach is unworkable and where the importance of learning curve effects in marketing, production technology and management makes the polycentric philosophy substantially suboptimal.

Geocentric managers are the ones that accept that there are differences and similarities between home and foreign personnel and practices and that they should use whatever techniques are most effective.

This approach is feasible when highly competent and mobile managers have an open disposition and high adaptability to different conditions in their various assignments and such employees are available at HQ as also in subsidiaries.