Question

Traxx is a newly emerging shoe manufacturing company. After extensive market research, Traxx divides its market into professional athletes, "hobbyists" or amateur players, and people who wear shoes as part of their casual attire. Each category has its own needs, traits, and marketing goals. In this scenario, Traxx has engaged in market ________.

Answer 1

Segmentation

Step-by-step explanation:

Market segmentation is the method of separating into factions or parts a market of potential customers based on the various features.

The divisions produced are made up of customers who react to marketing campaigns in a similar manner and share characteristics such as similar tastes, preferences, or locations.