Question

Wholesome Soups, a maker of organic soups, is starting a new marketing campaign emphasizing the ease of preparing and eating Wholesome Soups. Print, television, and Internet ads feature college students enjoying Wholesome Soups in between classes and during study breaks. Wholesome Soups' new marketing campaign is most likely aimed at which of the following?

A) baby boomersB) seniorsC) Gen XersD) MillennialsE) the SOHO market

Answer 1

The answer is: D) Millennials

Step-by-step explanation:

By definition a millennial is someone reaching adulthood in the early 21st century.

The term usually applies to people born between 1981 and 1996, they are approximately 23 to 38 years old right now. Sociologically they are called generation Y, and those born since 1997 are called generation Z.