Answer:
Because marketing focuses the company's competitive and strategic intelligence, analyzing the entire market, from its strengths and weaknesses, its threats and opportunities, as well as the players, branding and above all, elaborate strategies to meet the needs and desires of their customers.
Step-by-step explanation:
In times of market downturn, marketing is the primary ally for companies to leverage growth, build customer loyalty and drive business profitability, as marketing directs the company through its analysis and research by offering an ideal product/service. market and not offer the product/service an ideal market.
Contrary to popular belief, marketing is not just sales or advertising, selling and advertising are part of marketing, in a very simple way we can summarize that marketing is an in-depth study of the market, which marketing today is. research and analysis to make companies achieve their goals.