Question

Bill and his buddies are on their way to Myrtle Beach for a guys’ golf weekend. While in the airport, he realizes that none of them has packed any sunscreen. Fifteen minutes before his flight is scheduled to depart, he runs in the airport convenience store to grab a bottle of sunscreen. Which situational influence likely had the most significant impact on his purchase decision?

Multiple Choice
a) temporal effects
b) antecedent states
c) social surroundings
d) purchase task
e) physical surroundings

Answer 1

A.

Step-by-step explanation:

There are many influences on the consumer purchase decision process.

They can be divided in these groups:

-Situational influences:

Temporal effects. Deal with the effect of time on consumer behavior. For example, seasonal products, urgently required product, limited/excess for shopping, how long the previous product lasted or was expected to last.

Purchase task, social surroundings, physical surroundings, antecedent states.

-Psychological influences:

Motivation and personality, perception, learning, lifestyle.

-Socio cultural influences:

Family, social class, culture.

-Marketing mix influences:

Product, price, promotion, place.