Question

Jason and his friend went to a coffee shop. They ordered two cappuccinos and received a complimentary chocolate waffle and cookie along with their order. In the context of a customer benefit package (CBP), the chocolate waffle and the cookie are _____.a. intangible productsb. core offeringsc. peripheral goodsd. primary goods

Answer 1

Answer: Peripheral goods

Explanation: Those goods which are not essential to the primary good but increases the value of it are called peripheral goods.

In the given case, Jason ordered the coffee but he and his friends received waffle and cookie as complementary goods. Thus, those complementary goods will increase their level of satisfaction.

The increased satisfaction will increase the demand for the coffee which will further result in increase in its value.

Hence from the above we can conclude that the waffle and the cookie are peripheral goods.