Question

Jeffrey is going to sell sporting apparel, which he has already purchased from manufacturers, and has signed a deal agreeing to the volume he will sell monthly. He has researched his competition, talked to some customers, and decided on prices he will charge. Jeffrey has also developed a plan for promoting his business. Based on this description, which element of the marketing mix does Jeffrey still need to work on?

Answer 1

The answer is: Place (or distribution)

Step-by-step explanation:

Marketing mix is based on 4 P´s:

• Product
• Price
• Place
• Promotion

Jeffrey has researched about the product he wants to sell, about the price he wants to charge and has developed a promotional plan for his business.

He needs to work on Place strategy for his business. How and where will he offer (and hopefully sell) and distribute the products to potential buyers?