Question

_________is the idea that consumers will favor products that offer the most quality, performance, and features; therefore, the organization should devote its energy to making continuous product improvements.

Answer 1

Answer:Product Concept

Step-by-step explanation:

The product concept is understanding the product in order to deliver the best quality, performance, and features. Marketers spend a lot of time in order to grasp their targeted audience.

Marketers will look into the product concept before launching it in the market in order to maximize their profit.