Answer:
The primary goal of a Web site that explains buying incentives and offers several customer testimonials. is to change the thinking or actions of others and to entertain the viewer to sell a product or service.
Step-by-step explanation:
Customer Testimonials are a strategy that generates empathy and trust in who sees the commercial. In marketing it is known as "social proof" and is used to persuade the future client to perform a certain action. The testimony connects directly with the emotionality of the people who see the ads. These feelings will serve as the basis for forming opinions that will justify their actions. When testimonies are heard, you learn about the experience of others.
On the other hand, buying incentives are effective since many people are not willing to buy anything offered on a website during the first visit. Offer incentives to help establish a relationship of trust with potential clients.