Question

Betty Crocker cake mixes using Hershey syrup in its cake mixes and “Lunchables” lunch combinations with Taco Bell tacos are examples of what special type of branding?a. Mixed brandingb. Ingredient co-brandingc. Co-brandingd. Self-brandinge. None of the above

Answer 1

The answer is c. Co-branding.

Step-by-step explanation:

Co-branding or cobranding refers to a marketing strategy that utilizes multiple brand names on the same service or good. It serves as a strategic alliance or a part of it. Another name for it is brand-partnership. It is characterized by branding collaborations that usually involve the brands of two or more different companies; in this case, Betty Hershey's, Taco Bell.

Answer 2

The correct answer is b) "Ingredient co-branding"

Step-by-step explanation:

Ingredient co-branding is a marketing strategy where an ingredient, element or component of the company is branded as a separate entity. In order to add value to the parent company and make their goods and service seem superior to its competitors.

For example: Dell computers utilize a co-branding strategy with Intel processors.