142k views
3 votes
An ideal marketing penetration strategy would be to offer cash backs and discounts on products to customers

a. True
b. False

2 Answers

2 votes

This is true because cash backs and discounts would actually attract consumers to the goods.

User Mohad Hadi
by
8.9k points
1 vote

Answer:True

Step-by-step explanation:

This is called penetration pricing as the customers will get a lower price on the purchased product making it relatively lower than competitors pricing

User Easythrees
by
8.0k points
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