Question

GM is trying to reinvent the Cadillac brand with new car designs and a new brand story. They commission an integrated marketing communications campaign using several media. A key component of their ads is music by contemporary groups like the Teddy Bears and Melikka. GM is considered:

a. the client
b. the advertising agency.
c. regulatory agencies that control advertising.
d. the audience member who receives a message.

Answer 1

Answer: In the following case described in the question the GM is considered: regulatory agencies that control advertising.

Here GM( General Motors) will act as a marketer, thereby introducing new key components in their advertisements for Cadillac . In this case they use contemporary groups like Teddy Bears and Melikka to provide music for their new advertisement.

Therefore, the correct option in this case is (c)