Question

New Smoke wants to market their cigarettes to young adults, so they decide to create an ad using an attractive celebrity couple. By using well-known, high-status people to influence their audience and deliver their message, the company is using the __________ route of persuasion to increase cigarette sales.

Answer 1

Celebrity Branding

Step-by-step explanation:

It is an advertising Campaign used by Companies, Brands and other non- profit organizations. Well known persons and Celebrities are used to promote a product using their fame and social status. It works on the concept that positive images of celebrities endorsing a brand will also make their followers buy the product. It is especially used by beauty and fashion brands. Non-profit organizations also rely on celebrities to attract awareness toward a certain issue as celebrities have mass communication skills and can reach a wider audience.