Question

Gottahave is a cereal brand. The company used to feature its mascot, an animated giraffe, in its TV commercials, to attract viewers' attention. Initially, viewers would watch the commercial. However, after they had been exposed to the commercial many times, they began to expect the appearance of the giraffe and tended to tune out the commercial. The consumers' response to this overexposure is an example of _____.

Answer 1

Gottahave is a cereal brand. The company used to feature its mascot, an animated giraffe, in its TV commercials, to attract viewers' attention. Initially, viewers would watch the commercial. However, after they had been exposed to the commercial many times, they began to expect the appearance of the giraffe and tended to tune out the commercial. The consumers' response to this overexposure is an example of habituation.

Step-by-step explanation:

Habituation is a diminishing in response to a stimulus after repeated presentations. For example, a new sound in your environment, such as a new ringtone, may initially draw your attention or even become distracting but after some time it might not draw your attention. This diminished response is habituation.