Question

Stormbreaker, a new spymovie, details the story of Alex Rider who, after the death of his uncle, is recruited as an M16 spy. Armed with a special set of gadgets, Rider's mission is to save millions of lives. In James Bond fashion, the Cross pen serves as one of the key gadgets in the film. The maker of Cross pen paid to have its pen featured in this movie. This is an example of:

(A) advertising
(B) a sales promotion
(C) paid-for public relations
(D) product placement
(E) lobbying

Answer 1

Answer: (D) product placement

Step-by-step explanation:

Product placement is known to be a form of advertising in which companies place their products in films, books and so on. Companies reach an agreement with a media company by paying a certain amount of money to them in order for their products to be used or featured in a film, television show or games. Thus, it is targeted at the audience so as to promote the product and increase its awareness.