Question

Rinker Audio Products stores its finished goods in various warehouses around the United States and in international locations. The company's sales function coordinates with 47 wholesalers who, in turn, ensure that Rinker's products are available in 750 retail outlets worldwide. When taken together, what portion of Rinker's global supply chain do its distributors and retailers constitute?

Answer 1

Answer: Downstream

Explanation: In simple words, downstream supply chain management refers to the process under which the managers tries to implement coordination with clients and customers with respect to flow of information of goods.

In the given case, Rinker audio coordinates with their wholesalers to ensure proper availability of their product in market, thus it is conclusive that Rinker's distributors and dealers constitute downstream supply chain management.